Temple Street Productions won a silver award at Thursday’s 2013 AToMiC awards in Toronto, for Recipe to Riches season two.
Temple Street Productions won a silver award at Thursday’s 2013 AToMiC awards in Toronto, for Recipe to Riches season two. The Toronto-based prodco earned the prize for AToMiC collaboration, with Shaw Media’s Food Network Canada.
Meanwhile interactive agency Secret Location also netted silver (AToMiC idea) and bronze (brand integration, AToMiC CSR) awards for its Stanfield’s Gitchhiker project (pictured) with John St., a public health campaign for which Canadian underwear brand Stanfield’s partnered with the Canadian Cancer Society.
Buck Productions earned a silver award (niche targeting) for Jamie Kennedy’s Open Kitchen + Project, working with Google+ to showcase the power of the platform and its tools for niche communities. Buck worked with agency Alpha Zulu Kilo and Google Canada on the project. It also earned a bronze award (AToMiC ROI) with Rogers Media for the partnership with L’Oreal Canada and ZenithOptima on Canada’s Best Beauty Talent, a branded multiplatform webisodic reality program, which also incorporated Rogers’ consumer brand titles.
And the CBC and the Konrad Group took a silver award (broadcast engagement) for their Over the Rainbow interactive strategy, which employed game theory and second screen technology to let viewers vote on performances in real-time.
Elsewhere, Tribal DDB and McDonald’s were the big winners at the 2013 AToMiC awards, taking home the Grand Prix for the “Our Food. Your Questions.” campaign. The uber-transparency platform, which answered more than 200,000 questions about McDonald’s foods as quickly as possible, also picked up a Gold for AToMiC idea, which recognizes ideas that show the way forward, Gold for Best Transmedia and a Silver for Best Digital Engagement.
The AToMiC awards recognize breakthrough achievements in advertising and media creativity, technology and content. They are a competition jointly organized by Playback and sister publication strategy.