Beijing’s Enlight Media is to produce a Chinese version of entertainment reality format Cover Me Canada.
Beijing’s Enlight Media is to produce a Chinese version of entertainment reality format Cover Me Canada (pictured).
Originally produced by Toronto-based Temple Street Productions from a format co-created by 11 Television and the Canadian Broadcasting Corporation, the competition show challenges undiscovered bands to cover a local chart-topping artist in a bid to avoid elimination.
“Cover Me Canada is the perfect show for Chinese audiences and it is already generating a lot of interest with local advertisers and broadcasters,” said Chloe Yang, Enlight’s director of marketing. “We are sure the show will be a huge success here in China.”
The deal was brokered by distributor Eccho Rights. Enlight Media has produced Chinese versions of international formats such as China’s Got Talent, X Factor China and Clash of the Choirs.