“The Next Step” Premiere was Family Channel’s most successful series premiere, EVER!
On Friday, March 8th, 2013, Family Channel premiered its newest Original Production “The Next Step” to the delight of families across Canada. The premiere episode of “The Next Step” ranks as Family Channel’s #1 series premiere! Over 1 million Canadians tuned in to Family Channel to watch the premiere broadcast at 7:00 PM.
With a K8-14 AMA of over 227,000 “The Next Step”:
• was the #3 program of the day on all television (only two special episodes of “Good Luck Charlie” ranked higher)
• was the #1 program on all television in the 7 – 8 PM timeslot for the week of March 4th (beating Hockey Night In Canada and The Big Bang Theory).
With a P2+ AMA of over 574,000 “The Next Step”:
• was the #4 ranked program (2+ AMA) across all specialty television on its premiere day (March 8th) and it it’s time slot for the premiere week (w/o March 4th)
The Next Step is enjoying even greater success on Family’s non-linear platforms, propelling web-traffic to family.ca to record-setting levels and driving views on Family’s YouTube page. The mega-site for “The Next Step” (family.ca/thenextstep) launched on March 8th and after only one week, it was the #1 ranked section on family.ca, ahead of the wildly popular “Games” section. This marks the first time that a show site has ranked #1 on family.ca. Since the March 8th launch of the mega-site, the number of Monthly Unique Visitors to family.ca has increased by 41%, and page views on the site have increased by 140%. At current pacing, family.ca is on pace to set records with monthly unique visitors and page views for the month of March.
On YouTube, in only 2.5 months, short videos for The Next Step account for 7% of all views on Family’s YouTube page.